The 6-Month Mastermind for Skilled Service-Based Women Ready to Go From Generalist to Specialist - Turning What They Do Into What They’re Known and Paid For, So They Can Attract Better Clients and Add Five Figures to Their Income.
Delivering excellence, keeping things running, and becoming the person clients rely on.
But lately, it feels like you’ve hit a ceiling. You’re doing great work, but growth has stalled. You’re busy, but not fulfilled. You’re earning, but not advancing.
Things look fine on paper - your clients are happy, your calendar is full. But deep down, you know there’s more waiting for you.
Because you didn’t build this business just to stay behind the scenes. You built it to be seen - for your expertise, your ideas, and your impact.
You’re ready to step into your next level:
→ clearer positioning,
→ premium clients,
→ consistent £5k+ months,
→ a business that finally reflects who you really are.
That’s what happens inside AMPLIFY - where skilled service-based women stop playing small, own their specialist expertise, and scale with clarity, confidence, and ease.

You’re fully booked - but know that more hours can’t be the answer.
You’re working hard but not gaining traction - stuck between the business you’ve built and the one you know you’re capable of creating.
You’ve built trust with clients and they love you - but your message doesn’t yet communicate the full value of what you do.
You’re stuck in ‘helper mode’ – doing, fixing, solving, but not leading with your expert skills and abilities which means you get overlooked for the work you REALLY want to be doing.
You’re earning enough - but now you want more whilst building a business that gives you the profit AND the freedom you desire.
You’re confident in your delivery, but not as confident in marketing or selling it - you find it hard to put into words exactly what you do and why people should work with you.
"The results I've seen from my business and working with Claire in AMPLIFY have not only been in my business and services, but in my self belief and confidence. I've gone from playing small and jack of all trades to levelling up my services, getting crystal clear on my offers and ultimately doubling my rates. Run, don't walk...!"
Felicity - Ops Manager

From Doing It All → to Being Known for It. Refine your offers so you’re recognised, respected, and paid for your expertise - not your hours.
From Blending In → to Standing Out.
Craft messaging that communicates your value clearly and confidently, so the right clients know you’re the only choice.
From Overbooked → to In-Demand.
Build simple, sustainable systems that attract consistent, high-quality leads - without the hustle.
From Helper → to Leader.
Set boundaries, raise your standards, and lead your business with calm confidence, clarity, and conviction.

✔ Are recognised as a go-to specialist in your space and get tagged and talked about when you’re not in the room.
✔ Get paid - in full, without hesitation - because your words, your positioning, the results you create make your value undeniable.
✔ Show up as the leader you already are, with confidence, clarity and conviction.
You’re not stuck because you’re not capable - you’ve simply outgrown the version of your business you started with.
If I could look you in the eye right now, I’d tell you this: you are already good enough, already experienced enough, and already worthy of more. You already have the skills you need. You have more than enough proof.
Now it’s time to stop waiting, own your brilliance, and build the business that matches the woman you know you’re becoming.
That’s where AMPLIFY comes in.


Built A Business You're Known For and Become the Go-To Expert:
– A premium offer suite that sells outcomes, not hours.
– Clear positioning and magnetic messaging
– A consistent, scalable and reliable leads system
– A structure that supports reliable £5k+ months and real growth capacity.
Become the Woman Who Leads It and Owns Her Expertise:
– CEO-level clarity, confidence, and decision-making.
– Strong boundaries and focus.
– Deep self-trust and ownership of your specialist value.
– Pride in the business you’ve built — and how you run it.
Designed a Life That Feels Aligned and Profitable:
– Fewer hours, more income.
– Clients who energise you, not drain you.
– Time for holidays, creativity, and space to think.
– Sustainable systems that protect your time, profit, and peace.
"Claire expertly guided me from the mindset of hourly paid work to packaging our services into compelling offers instead. She helped me redefine my role, moving away from the VA title to embracing my specialised areas with confidence. Her insights on messaging and content were amazing. I highly recommend AMPLIFY to anyone looking to elevate their business"
Natalie - Online Business Manager

Your First 3 Months: High-Value Training & Implementation
MONTH ONE: January – Offer Suite & Profit Design
Build an offer suite that scales - one that diversifies your income, maximises your expertise, and delivers results clients happily pay premium rates for.
MONTH TWO: February – Authority & Magnetic Marketing
Position yourself as the go-to in your niche and create powerful, compelling content that gets you noticed, sparks conversations with the right people, and makes sales without the constant hustle.
MONTH THREE: March – Lead Flow & Sustainable Sales
Build a reliable system for generating a constant flow of leads and design a sales strategy focused on sustainability and profit - so you’re never starting from scratch each month.
Months 4–6: High-Touch Mastermind Coaching
Personalised Strategy and CEO-Level Mindset Support - Refine your services, pricing, positioning and leadership identity with direct input from me every step of the way.
Weekly coaching calls to keep you moving forward, making decisions like a CEO, and staying in momentum.
High-touch feedback on your offers, marketing, and sales strategies so you never feel like you’re figuring it out alone.
No getting stuck.
No sliding backwards into old safe habits, saying yes to things that should be a no and cheaper price points to get clients “over the line”.
Just consistent, supported, strategic growth in the company of other ambitious women who are raising their game alongside you.
THIS is where the change happens.


6 months. High-touch support.
A small, focused group of ambitious women.
You’ve built your business. You’ve proven you can make money. Now it's time to lead, scale and become the woman you know you’re ready to become.
3x Group Calls per Month - Focused strategy, practical coaching, and implementation sessions to keep you moving forward with clarity.
3x Private 1:1 Strategy Sessions - Personalised 60-minute calls to refine your offers,
pricing, and positioning.
Private Telegram Hub - Real-time accountability, feedback, and connection with me and your mastermind peers.
Content & Messaging Reviews - My eyes on your content, offers, and copy to make sure it communicates your expertise clearly and confidently.
Guest Experts + Bonus Trainings - Specialist sessions to deepen your knowledge in key areas like marketing, mindset, and systems.
A High-Calibre Community - Ambitious, supportive women growing alongside you - here to share wins, feedback, and next-level conversations.
Spots are limited to 10 women only. Secure yours now.
15% discount on your investment (saving you £500 - full investment usually £3500.
Access to an 9 month payment plan (9 x £333.33)
BONUS TWO x 60 min 1:1 Strategy Sessions with Claire (worth £500)
BONUS Guest expert session with Lauren Lepley (Transformational Health & Wellness Coach)
✔ You’re an established service provider (VA, OBM, Strategist, Creative, Coach, or Consultant) making consistent £2 – 4k a month and ready to scale beyond the limits of 1:1 or hourly work.
✔ You’ve been offering everything you can do, but now want to narrow your focus, claim your expertise, and attract premium clients.
✔ You want to raise your prices, refine your positioning, and build a business that gives you both profit and freedom.
✔ You’re ready to shift from doing all the work to leading your next stage of growth with clarity and confidence.
✖ You’re just starting out with no clients or revenue yet
✖ You’re looking for a quick-fix tactic instead of a long-term business shift
✖ You’re not willing to do the work to implement changes with support
✖ You’re chasing “boss babe” hype rather than building a sustainable business
"When I joined Claire’s Amplify programme in May last year, I was stuck. I’d hit a barrier in my business and didn’t know how to move forward. I felt undervalued, overextended, and unsure how to shift from being a general VA to offering more strategic support even though I knew deep down I had more to offer. Claire helped me to see my brilliance and just as importantly, to believe in it. She showed me that clients would be happy to pay for higher-level support because of the real value I bring. Since then I've created and sold several new high-level packages, been invited to host an online summit and had my first £5k month."
Fiona - Executive Virtual Assistant

I’ve been exactly where you are.
I started out trading hours for money, undercharging, overdelivering, and wondering if I’d ever break past “just enough.”
I know what it feels like to be the best-kept secret, to feel capped, and to wonder if you’re really cut out for more (even though your gut tells you otherwise).
And I also know what it feels like on the other side - leading a business that pays you well, gives you time back, and positions you as a recognised expert. To be living a life you'd never even imagined possible. To have blown the lid off what you thought you could achieve.
To realise that you have SO much power inside you.
I’ve spent 15 years designing and delivering training, and the last 7 years mentoring service-based women through this exact stage of business growth. I hold a Master’s in Strategic Management, I’ve written accredited training, secured £160k+ in contracts in the last 18 months, and I build both my business around being at the school gate for 3 and taking 12 weeks off a year.
Because I stopped pretending I was a generalist and the moment I owned my expertise, everything started to change.

I’ve been exactly where you are.
I started out trading hours for money, undercharging, overdelivering, and wondering if I’d ever break past “just enough.”
I know what it feels like to be the best-kept secret, to feel capped, and to wonder if you’re really cut out for more (even though your gut tells you otherwise).
And I also know what it feels like on the other side - leading a business that pays you well, gives you time back, and positions you as a recognised expert. To be living a life you'd never even imagined possible. To have blown the lid off what you thought you could achieve.
To realise that you have SO much power inside you.
I’ve spent 15 years designing and delivering training, and the last 7 years mentoring service-based women through this exact stage of business. I’m a qualified trainer with a Master’s degree in Strategic Management and, I run two service-based businesses of my own turning over 6 figures. I’ve written accredited training, secured contracts worth £160k in the last 18 months, and have had multiple five-figure launches.
Because I stopped pretending I was a generalist and the moment I owned my expertise, everything started to change.

AMPLIFY isn’t another self-paced course. It’s a high-touch mastermind where you don’t just learn what to do - you get live coaching, personalised feedback, and support to actually implement and follow through.
If you’ve been running your service-based business for a while, are making around £2 - 4k a month, and your clients love what you do - you are ready. AMPLIFY is designed specifically for women like you who are brilliant at delivery but stuck in “helper” mode, women who are capable or achieving and earning so much more! It's time for you to claim it.
That fear is normal. But the truth is, staying stuck is already costing you - in time, energy, opportunities, and money left on the table. Inside AMPLIF, you’re supported every step of the way, with coaching and mentoring designed to ensure you don’t just learn, but actually create change working with a mentor who supported hundreds of service based businesses over the last 8 years.
The programme is designed to fit around your business and life. Expect a weekly coaching call (around 90 minutes) plus the time you choose to implement - most women find that implementing what we do together actually frees up time, because they stop spinning their wheels and chasing low-value work.
Copyrights 2025 | Claire Lockey™ | Terms & Conditions